The Evolutionary Marketing Process is organized into three categories:

1. Targeted Marketing Strategies
2. Marketing Tools and Processes
3. Revenue Generation Activities

The Evolutionary Marketing Process is a methodology that works for all business types and sizes. What makes this process evolutionary is that you learn marketing prinicples as we develop and design your strategic marketing plan. When you gain a strong understanding of marketing principles, you can then govern how best to market to your target market.

We help develop your Products, Pricing Strategies, Placement Strategies, and we will help you implement and manage your Promotional Activities.

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As a Client of FawcettGroup, we are part of your Team and ready to assist getting you new clients and help you keep existing clients, longer!

Higher Conversion Rates

Produce More Revenue

Improve Client Retention

Long-term Sustainable Growth

At FawcettGroup, we'll design Targeted Marketing Strategies specifically for your business that are consistent with your Brand Identity. That will improve your current market position and help you get customers and keep them!

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Marketing Targeted Strategies

Competitive Positioning
Business growth strategy starts with a strong position in your marketplace. Everything else flows from here.

Brand Strategy
By defining your brand strategy and using it in every interaction or "touch point" with your market, you strengthen your messages and customer relationships.

Pricing Strategy
To Maximize Revenue and Profits Your price must send a strong message to your market and it needs to be consistent with the value you’re delivering

Distribution Channels
Distribution is a critical element of your business growth strategy. Adding a new successful channel will significantly increase your revenue and market share

Sales Process
Define how your prospects buy, match selling steps to their needs, determine the sales tools and literature to deliver at each step and forecast the percentage of prospects that move through each step to become a customer

Marketing Campaign Strategies
A planned series of touches with your market that communicates your innovative solutions to each of your target segments. A jolt of creativity and focus on measurement, will position you for success!

Marketing Plan & Budget
A detailed roadmap that outlines all of your marketing strategies, tactics, activities, costs and projected results over a period of time. Your marketing plan keeps the entire team focused on specific goals and is a critical resource for your entire company.